LEGO Immersive Building Experiences

As part of my internship at LEGO I’m currently working on immersive building experiences for adults, specifially focusing on the instructions app and special in-store experiences.
Role
UX lead (data & insights, product thinking, prototyping, testing)
Team
Builder app (PM, engineers, data scientist, 3d animator, building facilitator)
Time
Ongoing (from March 2024)

About
Driving and scoping cross-surface project to create immersive building experiences for adult builders at home and in stores.