LEGO Immersive Building Experiences

As part of my internship at LEGO I’m currently working on improving the UX of the builder app with a focus on adult builders. The app helps the building process through digital instructions and collaboration capabilities.
Role
UX lead (data & insights, product thinking, prototyping, testing)
Team
Builder app (PM, data scientist, 3d animator)
Time
Ongoing (from March 2024)

Project
Improving existing and creating new immersive building experiences for adults through the builder app.