During my time at LEGO I worked on integrating signup conversion into the build experience. I was also responsible for exploring immersive building experiences for adults, specifically focusing on the instructions app and special in-store experiences.
Role
Main product designer (data & insights, product thinking, prototyping, testing)
Team
Builder app (PMs from 3 sub-teams, PM lead, design lead)
Time
5 weeks (May - June 2024)
I created a signup conversion system that impacted the accounts roadmap and internal strategy, driving leadership discussions.
