Problem
After completing a workout, users give feedback to help AI adapt their future workouts.
This feedback flow didn't exist yet on the Apple Watch which meant that users had to switch to their phones after a single workout or session (up to 5 workouts).
The frequent cross-device interactions constantly disrupted the users' experience and often required them to remember details of several workouts.
Measuring success
We wanted to improve the week 1 retention for Apple Watch to consistently be more than 50%. The amount of completed workouts and overall user satisfaction was also very important to understand if the experience improved.
Solution
We created a standalone flow for the Apple Watch to log feedback right after a workout.
The feature reduced 80–90% of clicks in the post-workout experience, increased run workouts by 20% and resonated very well with our ambassadors and community memebers. Our very experienced PM also hypothesized it to drastically increase the Apple Watch retention.
Key learnings
Cross-functional collaboration: syncing with team, communicating design
Experience context: considering the device form factor, real-world experience implications and switch between devices
Localization: designing for multiple languages