Katarina Blind

Post-workout on Apple Watch

Freeletics is an AI powered home fitness app. This project introduces a phone feature to the Apple Watch, enabling workout completion from your wrist.

Role

Design lead (product design, user reserach, usability testing, QA)

Team

Wearables (PM, engineer)

Time

6 weeks (launched Sep 2020)

Post-workout on Apple Watch

Role: Design lead (product design, user reserach, usability testing, QA)

Team: Wearables (PM, engineer)

Time: 6 weeks (launched Sep 2020)


Problem

After completing a workout, users give feedback to help AI adapt their future workouts.

This feedback flow didn't exist yet on the Apple Watch which meant that users had to switch to their phones after a single workout or session (up to 5 workouts).

The frequent cross-device interactions constantly disrupted the users' experience and often required them to remember details of several workouts.

Hypothesis

We believe that by enabling post-workout feedback directly on the Apple Watch, without requiring device switches, the retention rate and overall user satisfaction will drastically improve.

This will also result in a notable rise in completed workouts and positive user feedback.

Impact

The feature reduced 80–90% of clicks in the post-workout experience, increased run workouts by 20% and resonated very well with our ambassadors and community memebers. Our very experienced PM also hypothesized it to drastically increase the Apple Watch retention.

Key learnings
  • Cross-functional collaboration: syncing with team, communicating design

  • Experience context: considering the device form factor, real-world experience implications and switch between devices

  • Localization: designing for multiple languages


Understanding the problem

The project scope was already somewhat set due to my limited time but we still investigated the problem.

I was an active part of qualitative interviews to understand Apple Watch users and their general expectations for fitness apps. To comprehend the specific problem better, I talked to Freeletics Apple Watch power users about their experience and did my Freeletics workouts on the Apple Watch.

Key insights
Designing the inital flow

Since the Apple Watch team was very small (one PM intern, a PM for guidance and one engineer), communication was very open and frequent throughout the project. The goal for this project was very clear and a the mobile flow served as a guide.

So, I created one flow to discuss with the design & research as well as Apple Watch team in terms of experience and feasibility.

Exploring different options

I received very helpful feedback that the flow wasn't optimal for the small screen. It also seemed too transactional and would probably benefit from slightly fun and quirky elements.

The design and research team also reminded me to think about localization and gave me advice on how that affect my design.

Refining the flow

After discussing my explorations with the engineer, we were able to decide what would work best for the time frame. I then refined only that version to avoid spending extra time.

The direction we decided on is a fun, yet mature approach that fits into Freeletics' already established product. It also focuses on creating an experience for exhausted post workout users, using little text and interactions while increasing visuals.

Testing with users

We planned in-depth external user testing quite some time after the launch to get insights into long term impressions.

I conducted some internal pre-launch usability testing where users went through the feedback flow on the Watch after having completed their workout (Freeletics has a gym in the office). The purpose was to identify potential blockers from shipping the first version. Fortunately, the users had little to no problem navigating the flow and really liked its convenience.

Thinking beyond the first version

The Apple Watch feedback flow shipped at the end of my internship.

Throughout the project, I assessed, discussed and presented opportunities for continuing the post workout experience which I received very positive feedback on.

I created a flow to simplify the experience of logging all Apple Watch workouts on the phone which was approved by the design team.

Impact

The feature reduced 80–90% of clicks in the post-workout experience, increased run workouts by 20% and resonated very well with our ambassadors and community memebers. Our very experienced PM also hypothesized it to drastically increase the Apple Watch retention.

Key learnings
  • Cross-functional collaboration: syncing with team, communicating design

  • Experience context: considering the device form factor, real-world experience implications and switch between devices

  • Localization: designing for multiple languages